PayForSay

In 2021 our first product was called Pay for Say: a word-of-mouth network running in Telegram bots, where customers and bloggers recommended a business, and the business paid only for a customer who actually walked in and bought. You paid for the word, and only when the word worked.

It worked. And it kept running into the same wall. Nobody recommends a business because they were paid to. They recommend it because they found it easily, ordered without friction, trusted it with money before they got anything, could afford it, got something back, and came back a second time.

A recommendation is the last touch in that chain. You cannot buy it if the ones before it never happened.

So we built the rest — a product for every touch. The first product lives on inside 7Loc, the chain is now called 7Touch, and the company still carries the name of the product that started it. The principle it was built on has not changed: you pay for what works, and the customer installs nothing.